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History of Neptune City, NJ

The personal injury attorneys in Neptune City, NJ, at NJ Injury Guys, have sponsored the following article on the area's history.

Neptune City

Neptune City is a borough located within Monmouth County, New Jersey. It is 74.8 miles north of Atlantic City via the Garden State Parkway. It is just over a one-hour drive to New York City. The main roadways are West Sylvania Avenue and NJ Route 35. 


The New Jersey Legislature officially incorporated the 576-acre area, named after the Roman god of the sea, into a borough in 1881. The first factory built in the town was the Steiner and Son's Pajama Factory in 1891. It was erected on land donated by James A. Bradley. Originally from Austria, Immanuel Steiner was a silk dealer, but in the 1960s, he immigrated to New York. He moved into the Neptune City area to expand his growing business. 

By 1918, the company had as many as 2,000 employees in many different locations, including:

  • Neptune City
  • Neptune
  • Asbury Park
  • Long Branch
  • Keyport
  • Freehold
  • Manasquan
  • Toms River

With business booming, they constructed a baseball field in between the two factory buildings on Seventh and Fourth Avenues. During the spring of 1922, members of the New York Yankees, including Babe Ruth, played an exhibition game on the field. 

Unfortunately, business would begin to decline, and in 1939, they shut the factory down. Michael and Mario Mirabelli purchased the building and began manufacturing military clothing in 1940. During World War II, they produced almost $11 billion worth. Their success was short-lived due to accusations that they were using lower-quality materials in the late 1950s. This scandal would cause them to go out of business by the early 1960s. 


Residents in the area have a mix of both white and blue-collar professions. The average household income was $50,154 in 2010. The occupational makeup of the neighborhood employment is the following:

  • 16.4% office and administrative support roles
  • 12.52% sales and service positions
  • 11.56% executive and management occupations

The business district is located near Union and 3rd Avenue and is in close proximity to NJ Route 35. The following businesses offer local employment options to the residents:

  • Rainbow Shops - 3rd Avenue
  • PNC Bank - NJ Route 35
  • Mike Pet Center - NJ Route 35
  • New Jersey Community Bank - 3rd Avenue
  • Neptune Beauty Corporation - 3rd Avenue
  • Neptune AutoParts Warehouse - 3rd Avenue


As of 2010, the borough's population was 4,869 and consisted of 2,133 households and 1,220 families. The racial makeup of the neighborhood is the following:

  • 78% white 
  • 10.62% African American
  • 10.08% Hispanic or Latino
  • 0.23% Native American
  • 4.46% Asian
  • 3.88% other races
  • 2.79% two or more races

Continue reading: A Historic Timeline of Shark River Hills, NJ

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Gabriel A. DiLeonardo, Sr., Esq.
Date Published: April 2, 2021
Gabriel DiLeonardo, Esq. is a New Jersey licensed attorney-at-law. He helps people who suffer injuries get justice through personal injury lawsuits.
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This website is by DiLeonardo Law LLC d/b/a NJ Injury Guys. We have offices throughout the state of New Jersey with attorneys licensed to practice law in New Jersey. Use of this site does not form an attorney-client relationship and information herein shall not be construed as legal advice. This website is to be considered as ATTORNEY ADVERTISING. Past settlement and verdict values are no guarantee of similar future outcomes. This firm may retain local counsel for prosecuting cases. Results may vary from case to case depending on the specific circumstances of the case. This website has not been approved by the Supreme Court of New Jersey.
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